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ets

Educational Testing Services re-brands after the pandemic, and test-optional policies disrupt their core business.

ETS engaged us to support their internal creative services team and activate their new brand across the globe. We took the rebranding work Code & Theory started and brought it to life worldwide.

ets.org
  • Interim Management
  • Team Augmentation
  • Org Design
  • Brand Developement
  • Brand Guidelines
  • Brand Application
  • Sales Enablement

Implementing the re-brand
from advertising to website

‍From there, it became an ongoing relationship, keeping the brand consistent and alive across everything, everywhere.

Brand guidelines, signage, ads, thought leadership reports, event booths, sell sheets, website updates, and even building out new sub-brands. If it carried the brand, we had a hand in it.

Design and Experience
Sales Enablement

Transitioning to a new internal creative services team

‍When ETS went through a reorganization, we stepped in to help keep things moving.

Our crew plugged in seamlessly to keep day-to-day marketing running without missing a beat.

We worked directly with the CMO, helping define new roles and interview senior creative talent to build out their brand new team, and render ourselves obsolete.

Org Design and Management
Sales Enablement

Introducing FutureNav, a new 
sub-brand for the future of skills

‍We designed FutureNav, a new 
sub-brand that expanded the measurement of skills to areas that were previously considered “soft” such as communication, creativity, and collaboration.

Strategy and Branding

Why &Kind?

High-Craft and Creativity

We’re in the business of creating exceptional work together. By blending creativity, technology, and strategy with a focus on quality, we deliver results that push your brand forward.

Flexibility and Scalability

We keep things simple, with service that adapts to you. Our teams fit your goals and budget, with no unnecessary extras. You get exactly what you need, plus more.

Designed for Delivery

Effective design goes beyond ideas—it’s about execution. We focus on creating real, impactful work that solves problems and delivers results.