level
A beautifully designed smart lock company seeking to express its own beautiful brand narrative.
After launching the smallest and most sophisticated smart lock in the industry, the ex-Apple and Microsoft co-founders wanted to strategically tell their brand story on the website.
Level.co- Design & Experience
- Brand Narrative
- Original Photography
- 3D modeling
- Animation
- Custom Front End Development
- Commerce Experience

We started lean, with an inspiration session, and a few different ways to tell their story. They loved it, and what began as a small project turned into an Agency of Record partnership. We ended up owning the whole thing: design, build, and launch.
In Sep 2024, Level was acquired by Assa Abloy.
Scrolly-Telling. It all started with the opening line, something that makes you stop and keep reading. We worked closely with our clients to find the perfect way to tell their story. Because at the end of the day, story is everything.
Once the story clicked, the visuals followed naturally. We figured out how the page should feel as you scroll, and what photos and lifestyle moments brought it to life.
Then we built it. Every scroll, every click, every little detail, all hand-crafted to make sure anyone who visits feels something.
Design & Experience
Brand Narrative
Custom Front End Development

Original photography defines your brand’s expression.
Great products deserve great photography.
We wanted to show it living in the real world. Not posed, and definitely not generic.
So we shot everything from scratch. No stock photos, just original imagery that felt true to the brand.
Lifestyle Photography
Product Photography

3D provides an impossible look inside.
Sometimes you need to show what's happening under the hood.
With 3D modeling and animation, we brought the inside to life, where cutting-edge tech meets precision engineering.
It’s simply complex.
3D Modeling
Animation

Why &Kind?
High-Craft and Creativity
We’re in the business of creating exceptional work together. By blending creativity, technology, and strategy with a focus on quality, we deliver results that push your brand forward.
Flexibility and Scalability
We keep things simple, with service that adapts to you. Our teams fit your goals and budget, with no unnecessary extras. You get exactly what you need, plus more.
Designed for Delivery
Effective design goes beyond ideas—it’s about execution. We focus on creating real, impactful work that solves problems and delivers results.