McDermott
It wasn’t broken. It just wasn’t built for what’s next.
McDermott, Will & Schulte ("MWS") wanted to stand apart in the world of top legal firms and tell its Always Better brand story to fuel the next stage of growth.
McDermottlaw.com- Strategy and Branding
- Design and Experience
- Technology
- Sales Enablement
Activating a bold new brand and re-platforming the corporate site.
We expanded the brand guidelines to carry the combined firms, then re-platformed the corporate website from discovery through to launch. The new site was built using custom WordPress Gutenberg blocks, incorporating a new and powerful Algolia search, multilingual support, and a modular design system. It was a large-scale content migration that also allowed for future creation of net new pages to feature their editorial ‘Thought Leadership’ content. We applied the new system to tentpole events across the firm and to social and talent acquisition campaigns.
Strategy and Branding
Design and Experience
Deliverables that spanned design, UX, and technology
A re-platformed WordPress website with Algolia search and multilingual support, built on a new information architecture. Expanded brand guidelines for the combined firm. A modular design system of 60 modules, 9 color themes, 20 page templates. and 3 foreign languages. Brand applications across tentpole events, social, and talent campaigns.
Brand Identity
Brand Guidelines
The result: a branded experience that appeals to prospective clients, new hires, and even prospective merger partners
mcdermottlaw.com launched with ‘Thought Leadership’ pulled to the foreground and a site people can actually navigate. Strategy to execution, one team, no handoff. The site now helps prospective clients research the firm, gives prospective hires a reason to choose it, and makes a first impression worthy of future merger partners.
Design and Technology
Why &Kind?
High-Craft and Creativity
We’re in the business of creating exceptional work together. By blending creativity, technology, and strategy with a focus on quality, we deliver results that push your brand forward.
Flexibility and Scalability
We keep things simple, with service that adapts to you. Our teams fit your goals and budget, with no unnecessary extras. You get exactly what you need, plus more.
Designed for Delivery
Effective design goes beyond ideas—it’s about execution. We focus on creating real, impactful work that solves problems and delivers results.